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​Key features include:

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  • Quick Add Wizard enables a DMS user to quickly create a new record.

  • Roles & responsibilities of business contacts

  • Lifestyle Interests of each consumer

  • History of all conversation details

  • Demographic Profiling

  • Booking History

  • Brochure Request and Fulfillment History

  • Market Source

  • Preferred method of Communication

  • Opt-In/Data Protection

  • Sophisticated search and selection by all above criteria

  • Mail list functionality in multiple formats

  • Membership management

  • Various notes fields

Solutions

Customer Relationship Management (CRM)

Using the CRM module to generate on
and offline, mailing list couldn't be simpler.
Easy management of customer information at your finger TIPS

The CRM (Customer Relationship Management) module forms a central part of our DMS. It is designed to manage all the consumer and business information accumulated from membership activity, Tourist Information Centres, Call centres and web site activity on a day-to-day basis.

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Create audit trails of all communications with every prospective visitor and member business in the region. Develop profiles from your visitor data based on lifestyle interests, booking dates, profile age etc. Integrate this with the reporting module and you a powerful system that gives you marketing information whenever you need it.

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​The CRM module also generates both online and offline mailing lists easily so you can reach and filter your opt-in customers by a range of criteria.

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